“In the modern world, states, therefore, compete through trade rather than through the use of force. The realist understanding of hard power which encompasses both military and economic power is declined. Hard power is ‘command power’, the ability to change what others do through the use of inducements (carrots) or threats (sticks). By contrast, there has been a growth in soft power. Soft power is co-optive power; it rests on the ability to shape the preferences of others by attraction rather than coercion. Whereas hard power draws on resources such as force, sanctions, payments and bribes, soft power operates largely through culture, political ideals and foreign policies (especially when these are seen to be attractive, legitimate or to possess moral authority)”