Introduction to Business Deneme Sınavı Sorusu #1387598

Which of the following pair is correctly given?


Customer value - Promotion

Customer value - Place

Cost to the customer - Product

Convenience - Price

Communication - Promotion


Yanıt Açıklaması:

When evaluated from the consumer’s perspective, marketing mix is called “Four Cs”, representing customer value (product), cost to the customer (price), convenience (place), and communication (promotion).

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