İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #353526

…………. is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company” Which of the following best completes the definition above?


Management process

Information literacy

Target market

Logistics

Market research


Yanıt Açıklaması:

According to Kotler (2003, p.129), market research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.

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