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İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #353526
İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #353526
“…………. is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company” Which of the following best completes the definition above?
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Management process |
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Information literacy |
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Target market |
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Logistics |
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Market research |
Yanıt Açıklaması:
According to Kotler (2003, p.129), market research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
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