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İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #353526
İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #353526
“…………. is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company” Which of the following best completes the definition above?
Management process |
Information literacy |
Target market |
Logistics |
Market research |
Yanıt Açıklaması:
According to Kotler (2003, p.129), market research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
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