İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #384494

1.      CRM

K.      allows an organization to use a system of integrated applications (e.g., product planning, development, manufacturing, sales and marketing) in order to manage the business and automate many back office functions.

2.      BI

L.      collects, manages and links information about the customer in order to create marketing campaigns, view a customer’s entire of history of interactions with a business.

3.      ERP

M.    extracts important data from an organization’s raw data in order to infer insights to help a business make faster and more accurate decisions.

What is the correct match between enterprise software types and their roles given above?

1-L, 2-M, 3-K

1-K, 2-L, 3-M

1-M, 2-L, 3-K

1-L, 2-K, 3-M

1-K, 2-M, 3-L

Yanıt Açıklaması:

Enterprise Resource Planning (ERP) software allows an organization to use a system of integrated applications (e.g., product planning, development, manufacturing, sales and marketing) in order to manage the business and automate many back office functions.

Customer Relationship Management (CRM)

software collects, manages and links information about the customer in order to create marketing campaigns, view a customer’s entire of history of interactions with a business.

Business Intelligence (BI) software extracts important data from an organization’s raw data in order to infer insights to help a business make faster and more accurate decisions.

PAYLAŞ:

SORUNUN CEVABI: A

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1. CRM	K. allows an organization to use a system of integrated applications (e.g., product planning, development, manufacturing, sales and marketing) in order to manage the business and automate many back office functions.
2. BI	L. collects, manages and links information about the customer in order to create marketing campaigns, view a customer’s entire of history of interactions with a business.
3. ERP	M. extracts important data from an organization’s raw data in order to infer insights to help a business make faster and more accurate decisions.