İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #353626
What is Customer Relationship Management?
|
A system for processing customer orders at a point where the product is physically delivered to customers |
|
A systematic process to manage customer relationship initiation, maintenance, and termination across all customer contact points in order to maximize the value of the relationship |
|
Fresh understandings of customers and the marketplace derived from marketing information that become the basis for |
|
An aggregate of people who, as individuals or organizations, have needs for products in a product class and who have the ability, willingness, and authority for such product |
|
A group of customers who have similar set of needs and want
|
Customer Relationship Management, CRM, means different things to different people. For some, CRM means direct e-mails. For others, it is mass customization or developing products that fit individual customer’s needs. For IT consultants, CRM translates into complicated technical jargon related to terms such as OLAP (on-line analytical processing) and CICs (customer interaction centers). A brief and comprehensive definition of CRM is defined as “A systematic process to manage customer relationship initiation, maintenance, and termination across all customer contact points in order to maximize the value of the relationship”.
Yorumlar
- 0 Yorum