İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #888821
Which of the below is not one of the critical factors that organizations use the CRM system to gain an advantage from customer information?
Building customer loyalty with much higher profit per customer
|
Avoiding loss of customers
|
Acquiring new customers who are most likely to become profitable
|
Creating an atmosphere where customers feel relaxed and buy more |
Reducing inefficiencies that waste advertising expenses |
For organizations CRM system includes methodogies and software tools to gain advantage from customer information to achieve some critical factors. These factors could be summarized as follows;
• Building customer loyalty with much higher profit per customer
• Avoiding loss of customers
• Acquiring new customers who are most likely to become profitable
• Reducing inefficiencies that waste advertising expenses
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