İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #353554

What is the term used for “an aggregate of people who, as individuals or organizations, have needs for products in in a product class and who have the ability, willingness and authority for such product”?


Market segment

Sales volume

Market

Basic market research

Applied marketing research


Yanıt Açıklaması:

Market is an aggregate of people who, as individuals or organizations, have needs for products in a product class and who have the ability, willingness, and authority for such product.

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