İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #354279
The commercial interaction between the firm and its customers may offer a great deal of information.
Which type of information below includes past data on the effects of advertising campaigns, sponsorships, direct mail programmes or exhibitions, levels of investments on marketing communications and the effect on sales of increases or decreases?
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Sales by trade category |
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Sales volume by type of channel of distribution |
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Communication mix information |
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Pricing information |
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Sales representatives’ records and reports |
Communication mix information includes past data on the effects of advertising campaigns, sponsorships, direct mail programmes or exhibitions, levels of investments on marketing communications and the effect on sales of increases or decreases. Such information can act as a guide to the likely effectiveness of future communication investment plans.
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