• In strong cultures:
• Values widely shared
• Culture conveys consistent messages about what’s important
• Most employees can tell stories about company history or heroes
• Employees strongly identify with culture
• Strong connection between shared values and behaviors

On the other hand, in weak cultures:

• Values limited to a few people—usually top management
• Culture sends contradictory messages about what’s important
• Employees have little knowledge of company history or heroes
• Employees have little identification with culture
• Little connection between shared values and behaviors