Strategic alliance is the cooperation of companies for realizing their strategic objectives. Companies can choose to bring their resources and capabilities together. An “alliance” is any medium to long-term cooperative relationship between companies. It excludes one-time or short-term contracts and other agreements and does not imply some joint working relationship between companies over time. We term alliances often “strategic” because they are normally formed to help the partner companies realize their strategic objectives on the basis that this can be done better through cooperation than alone.