In customer departmentalization, each department targets a specific customer classification and each group would have the needs that can best be served by a certain set of specialists. For example, large clothing stores are often grouped according to men’s, women’s, children’s and baby’s departments. This way, shoppers can readily identify where to go for specific items. Similar to product departmentalization, there may be redundancies and increased costs because of the duplication of efforts. The correct answer is B.