İşletme Yönetimi Deneme Sınavı Sorusu #1096779

Executives in a large company discuss about what businesses to operate. Some of them favor food industry while some others favor electronics. What type of strategies these executives deal with? 


International level strategy

Corporate-level strategy

Business-level strategy

Functional-level strategy

Both business and functional level strategies


Yanıt Açıklaması:

Corporate-level strategy includes the determination of the long-term goals and objectives, the allocation of resources, and the adoption of courses of action in seeking competitive advantage when competing in more than one industry and market simultaneously. It concerns the broad question, where to compete and effects the entire business. Thus, corporate-level strategy is concerned with decisions about in what businesses to operate. 

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