İşletmeye Giriş Deneme Sınavı Sorusu #1149031
Beef is not accepted in the Asian market and countries like India while pork is not accepted in the Middle Eastern countries. Thus, global food chains have to offer customized menu options respecting the local preferences.
Which of the following business environments explains this attitude of the food chain?
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Economic environment |
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Technological environment |
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Market environment |
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Legal environment |
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Social environment |
The social environment refers to the trends and forces in a society under which all businesses operate. Its elements include demographic factors, customs and values, and social and economic movements of the society.
Thus, the food chain in the example considers social environment conditions when deciding not to offer beef in Asia and pork in the Middle East. The correct answer is E.
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