Strategic Alliances- bargain prices

The characteristics of emerging international markets may be different and as a result, competition in these markets should be arranged accordingly. Companies have to attract buyers with bargain prices and have to achieve a better fit to local requirements. Specially designed or packaged products may be needed to accommodate local market circumstances. Management teams for these firms must be consist of a mix of expatriate and local managers. For emerging markets, competition should be based on low price. The companies aiming at emerging markets may need to develop new business models to accommodate local conditions.