İşletmeye Giriş Deneme Sınavı Sorusu #1221680
The scope of marketing is not limited to products. Which of the following options describes a correct example for other scopes of marketing?
Experiences such as the World Wild Life, trying to lead initiatives on preserving wild life on earth. |
Organizations such as Paris as the most romantic destination for honeymoon. |
Organizations such as the Olympics where different types of sports are played by thousands of different players from around the world. |
Experiences such as Paris as the most romantic destination for honeymoon. |
Experiences such as Disneyland theme park, with over 650 million visitors since it opened. |
Scope of marketing is not limited with products (good and services), which are intended to be commercially sold. The following are also in the scope of marketing: • Events, such the Olympics where different types of sports are played by thousands of different players from around the world, • Places, such as Paris as the most romantic destination for honeymoon, • Organizations, such as the World Wild Life, trying to lead initiatives on preserving wild life on earth, • Persons, such as Marilyn Monroe, who has become the icon for beauty and the symbol of “dumb blonde” character in Hollywood, • Experiences, such as Disneyland theme park, with over 650 million visitors since it opened.
Therefore option E has the correct description.
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