İşletmeye Giriş Deneme Sınavı Sorusu #1221680

The scope of marketing is not limited to products. Which of the following options describes a correct example for other scopes of marketing?


Experiences such as the World Wild Life, trying to lead initiatives on preserving wild life on earth.

Organizations such as Paris as the most romantic destination for honeymoon.

Organizations such as the Olympics where different types of sports are played by thousands of different players from around the world.

Experiences such as Paris as the most romantic destination for honeymoon. 

 Experiences such as Disneyland theme park, with over 650 million visitors since it opened. 


Yanıt Açıklaması:

Scope of marketing is not limited with products (good and services), which are intended to be commercially sold. The following are also in the scope of marketing: • Events, such the Olympics where different types of sports are played by thousands of different players from around the world, • Places, such as Paris as the most romantic destination for honeymoon, • Organizations, such as the World Wild Life, trying to lead initiatives on preserving wild life on earth, • Persons, such as Marilyn Monroe, who has become the icon for beauty and the symbol of “dumb blonde” character in Hollywood, • Experiences, such as Disneyland theme park, with over 650 million visitors since it opened. 

Therefore option E has the correct description.

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