İşletmeye Giriş Deneme Sınavı Sorusu #1387624

"............. involves a set of marketing and promotion activities that promote the brand, aiming to have a persistent image in consumers’ minds. Branding is the most strategic investment of the company."

Which of the following fills in the blank correctly?


Brand Equity

Branding

Brand identity

Positioning

Brand Value


Yanıt Açıklaması:

Branding involves a set of marketing and promotion activities that promote the brand, aiming to have a persistent image in consumers’ minds. Branding is the most strategic investment of the company.

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