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İşletmeye Giriş Deneme Sınavı Sorusu #1209878
İşletmeye Giriş Deneme Sınavı Sorusu #1209878
In what does the brand try to capture the attention and win the hearts of consumers by focusing on ego identification, social belonging, life meaningfulness, and emotional attachments?
Branding |
Perceptual maps |
Symbolic positioning |
Experiential positioning |
Functional positioning |
Yanıt Açıklaması:
Symbolic positioning: The brand tries to capture the attention and win the hearts of consumers by focusing on ego identification, social belonging, life meaningfulness, and emotional attachments. For instance, Dove soap has positioned itself in a way that all women around the world should feel beautiful and proud. Dove does not position itself to make women beautiful, but rather make women feel at peace with their bodies.
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