There are a lot of issues raised as regards to marketing ethics. The following list is not exhaustive:

• Invasion of privacy in marketing research

• Stereotyping in segmentation and targeting

• Uncontrolled marketing efforts towards

  vulnerable consumers, such as the elderlychildren, illiterate people, and financially disadvantaged people

• Unethical pricing tactics such as price fix-ing, price wars, and price collusion

• Ethically questionable and insensitive con-duct in advertising and promotion

• Deceptive advertising and marketing tactics such as by strong emotions like fearand sex

• Product safety issues

• Irreversible corruption of the nature and

  natural resources

• Misleading packaging

• Low-quality export/import products

• Bribery

• Over-booking and over-selling

• Intentionally creating limited supply

• Fake products

• Planned obsolescence

  • Materialism
  • Created needs and
  • Cultural corruption.