One can define marketing from a variety of perspectives. Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses.1 This definition reflects upon the basic activities and functions of marketing and specifies that marketers deal with (1) identifying and creating needs, wants, and desires of consumers in B2C (businessto-consumer) and B2B (business-to-business) markets, (2) promoting the product by way of integrated communication techniques, and (3) delivering the product by appropriate sales points in either brick-andmortar retail locations or virtual outlets. The correct answer is D.