First, a marketing channel is “set of interdependent organizations”, meaning a marketing channel is not just one company doing its best in the market for the customers; instead, many organizations normally take part in the marketing channels. Second, operating a marketing channel is a “process”. There are a number of processes and transactions a product or service follows production, resulting in purchase and consumption by the final user or consumer. Third, the purpose of the marketing channel is to satisfy the final customers (consumers or business buyers) in the market by making a good or service available for use or consumption.