Marketıng Management Deneme Sınavı Sorusu #959730

What is a strategic pricing gap?


Strategic Pricing Gap usually refers to physiological costs.  

 

Strategic Pricing Gap includes the Quantity of money or goods and services received by the seller.

it is combined with perceived benefits of a product.

The Strategic Pricing Gap should be determined between customer valueand customer benefit.

Price can be set between two limits. The upper limit is customer value while the lower one is cost. The gap between these limits is called “Strategic Pricing Gap”.


Yanıt Açıklaması:

Price can be set between two limits. The upper limit is customer value while the lower one is cost. The gap between these limits is called “Strategic Pricing Gap” Price can be set between two extremes: cost and customer value.

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