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Marketıng Management Deneme Sınavı Sorusu #961785
Marketıng Management Deneme Sınavı Sorusu #961785
Considering the 'Classification of Consumer Products', which of the following best classifies the example below?
'John buys his wife a 8.500 dollar bracelet from a Cartier jewellery store for their 5th wedding anniversary.'
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The Cartier bracelet is a 'Convenience Product' in this case. |
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The Cartier bracelet is an 'Unsought Product' in this case. |
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The Cartier bracelet is an 'Emergency Product' in this case. |
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The Cartier bracelet is an 'Impulse Product' in this case. |
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The Cartier bracelet is a 'Speciality Product' in this case. |
Yanıt Açıklaması:
The Cartier bracelet is a speciality product in this case since it has a higher price compared to many other jewellery stores and the Cartier brand was probably chosen deliberately. therefore the correct answer is E.
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