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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #962264
Marketıng Management Deneme Sınavı Sorusu #962264
‘A set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. Which one below is defined in this description?
‘A set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. Which one below is defined in this description?
Brand extention |
Brand loyalty |
Brand equity |
Multibranding |
Brand awareness |
Yanıt Açıklaması:
Brand equity as ‘a set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. In a way, brand equity is the positive differential effect that knowing the brand name has on consumer response to the product or service.
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