Marketıng Management Deneme Sınavı Sorusu #968584

When the economic impacts of marketing and logistics are taken into consideration, which concept explains the value or usefulness of a product in meeting customer needs and wants? 


Economic utility

Place utility

Time utility

Form utility

Possession utility


Yanıt Açıklaması:

The economic impacts of marketing and logistics can affect individual consumers. These impacts can be explained through the concept of economic utility, which is the value or usefulness of a product in meeting customer needs and wants. In making goods and services available to customers, marketing and logistics channel members add value by creating the place, time, possession, and information utilities. The correct answer A. 

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