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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #968584
Marketıng Management Deneme Sınavı Sorusu #968584
When the economic impacts of marketing and logistics are taken into consideration, which concept explains the value or usefulness of a product in meeting customer needs and wants?
Economic utility |
Place utility |
Time utility |
Form utility |
Possession utility |
Yanıt Açıklaması:
The economic impacts of marketing and logistics can affect individual consumers. These impacts can be explained through the concept of economic utility, which is the value or usefulness of a product in meeting customer needs and wants. In making goods and services available to customers, marketing and logistics channel members add value by creating the place, time, possession, and information utilities. The correct answer A.
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