Marketıng Management Deneme Sınavı Sorusu #968591

Which function of marketing channels refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?


Sorting

Accumulation

Assorting

Facilitating

Allocation


Yanıt Açıklaması:

Accumulation refers to bringing together similar inventory from a number of sources into a larger homogeneous supply. Allocation accounts for breaking down a homogeneous supply into smaller lots. Assorting stands for building up of an assortment of products for reselling in association with each other.Sorting means breaking down a heterogeneous supply into separate stocks that are relatively homogeneous. The correct answer is B. 

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