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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #1004838
Marketıng Management Deneme Sınavı Sorusu #1004838
In which of the following customers’ value is used to charge a price for a product?
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Customer-based pricing |
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Cost-based pricing |
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Competition-based pricing |
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Value-based pricing |
|
Loss-leader pricing |
Yanıt Açıklaması:
In value-based pricing, customers’ value is used to charge a price for a product. Because the strategy is customer-driven, starting point is consumer.
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