Marketıng Management Deneme Sınavı Sorusu #1004838

In which of the following customers’ value is used to charge a price for a product?


Customer-based pricing

Cost-based pricing

Competition-based pricing

Value-based pricing

Loss-leader pricing


Yanıt Açıklaması:

In value-based pricing, customers’ value is used to charge a price for a product. Because the strategy is customer-driven, starting point is consumer.

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