Marketıng Management Deneme Sınavı Sorusu #1009959

Which of the following wholesalers are independent intermediaries who take ownership of the goods, bear risks, often purchase goods and resell them to industrial buyers?


Merchant wholesalers

Brokers and agents

Manufacturers’ branches and offices

Corporate wholesalers

Direct selling


Yanıt Açıklaması:

In general, wholesalers are classified in three groups: Merchant wholesalers, brokers and agents, and manufacturers’ branches and offices. They include two broad types: Full-service wholesalers and limited-service wholesalers.

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