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Marketıng Management Deneme Sınavı Sorusu #961777
Marketıng Management Deneme Sınavı Sorusu #961777
Which of the following levels of product best explains the situation below?
'Aegean Restaurant serves fresh sea food to its customers on every visit and the customers become regulars because they are extremely satisfied with what they eat?
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Fresh sea food is the 'Expected Product' in this case. |
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Fresh sea food is the 'Core Product' in this case. |
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Fresh sea food is the 'Augmented Product' in this case. |
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Fresh sea food is the 'Generic Product' in this case. |
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Fresh sea food is the 'Potential Product' in this case. |
Yanıt Açıklaması:
An expected product is about all aspects the consumer expects to get when he/she purchases a product. Therefore the correct answer is A.
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