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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #962236
Marketıng Management Deneme Sınavı Sorusu #962236
"It is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors" Which type of product described here?
"It is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors" Which type of product described here?
A generic product |
An expected product |
An augmented product |
A potential product |
A core product |
Yanıt Açıklaması:
An augmented product is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors. For example, the hotel can provide a free map of the town in every room, remote-control satellite TV and prompt check- in and checkout.
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