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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #962259
Marketıng Management Deneme Sınavı Sorusu #962259
What term describes Coca Cola's staring to produce Coca Cola Zero and Coca Cola Diet?
What term describes Coca Cola's staring to produce Coca Cola Zero and Coca Cola Diet?
Co-branding |
Line extensions |
Multi brand |
Brand extention |
New brand |
Yanıt Açıklaması:
Line extensions involve introduction of additional items in a given product category under the same brand name, such as new flavours, forms, colours, ingredients, package sizes, etc. Majority of new product launches by companies are line extensions (e.g, Coca Cola, Coca Cola Zero, Coca Cola Diet).
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