Marketıng Management Deneme Sınavı Sorusu #968448

Which of the following 'Product Mix Pricing Strategies' best explains the example below?

'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'

Two-part pricing

Product bundle pricing

Optional-product pricing

Captive-product pricing

By-product pricing

Yanıt Açıklaması:

In product bundle pricing, less demanded products are sold together with highly demanded ones at a discounted price. The aim of the strategy is to promote less demanded products. Therefore, the correct answer is B.

PAYLAŞ:

SORUNUN CEVABI: B

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Marketıng Management Deneme Sınavı Sorusu #968448

Which of the following 'Product Mix Pricing Strategies' best explains the example below? 'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'

SORUNUN CEVABI: B

Yorumlar

Which of the following 'Product Mix Pricing Strategies' best explains the example below?

'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'