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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #968448
Marketıng Management Deneme Sınavı Sorusu #968448
Which of the following 'Product Mix Pricing Strategies' best explains the example below?
'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'
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Two-part pricing |
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Product bundle pricing |
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Optional-product pricing |
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Captive-product pricing |
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By-product pricing |
Yanıt Açıklaması:
In product bundle pricing, less demanded products are sold together with highly demanded ones at a discounted price. The aim of the strategy is to promote less demanded products. Therefore, the correct answer is B.
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