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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #968668
Marketıng Management Deneme Sınavı Sorusu #968668
What is encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities ?
Logistics management |
Supply-chain management |
Marketing Management |
Channel management |
Distribution management |
Yanıt Açıklaması:
Supply chain management is defined as “encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities”. This definition emphasizes that supply chain management includes coordination and cooperation with channel members, which can be suppliers, intermediaries, third party service providers, and customers. The correct answer is B.
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