Marketıng Management Deneme Sınavı Sorusu #968668

What is encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities ?


Logistics management

Supply-chain management

Marketing Management

Channel management

Distribution management


Yanıt Açıklaması:

Supply chain management is defined as “encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities”. This definition emphasizes that supply chain management includes coordination and cooperation with channel members, which can be suppliers, intermediaries, third party service providers, and customers. The correct answer is B.

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