Marketıng Management Deneme Sınavı Sorusu #959739
What is a competitive price?
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Good-value pricing is the first customer a competitive pricing strategy. |
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The most important factor in product price setting is choosing a price low enough that customers perceive. |
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In competitor-based pricing, price is determined by considering the market or competitors. |
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A competitive pricing strategy is the difference between the price of product or service and the cost of producing it. |
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Know the market and you need to find out how much customers will pay. |
Companies can use competitors’ prices to determine a price level. Competitor-based pricing includes customary pricing, above-, at-, or below-market pricing, and loss- leader pricing. In customary pricing, price is dictated by the market. In above-, at-, or below-market pricing, competitors’ prices charged for similar products are used to set prices.
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