Marketıng Management Deneme Sınavı Sorusu #963482
Considering the Marketing Process which of the following best defines the example below?
'A hotel management realises that there is a high demand between its guests to visit the local attractions and organises tours to make more profit.'
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Capturing Value from Customers |
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Building Relationships and Creating Satisfaction |
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Developing a Program That Delivers Superior Value |
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Designing a Customer-Driven Marketing Strategy |
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Understanding Needs and Want |
If the management or the owner of a hotel examines and determines the needs and wants of its guests and realises that there is a high demand between its guests to visit the local attractions and organises tours to make more profit, in terms of Marketing Process this is 'Understanding Needs and Want', therefore the correct answer is E.
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