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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #998848
Marketıng Management Deneme Sınavı Sorusu #998848
Which of the following is a well-known marketing theorist who concentrated on the difference between the selling and the marketing concepts?
|
Drucker |
|
Levitt |
|
Winer |
|
Wilson |
|
Stephen |
Yanıt Açıklaması:
Marketing theorist Theodore Levitt concentrated on the difference between the selling and the marketing concepts and stated that selling focuses on the needs of the seller; but marketing on the needs of the buyer.
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