Marketıng Management Deneme Sınavı Sorusu #1024134

Which of the following components of holistic marketing includes activities like how to sell the product, and considers the legal, ethical, social and environmental effects of marketing activities?


Performance marketing

Internal marketing

Integrated marketing

Relationship marketing

Societal marketing


Yanıt Açıklaması:

Four main components of holistic marketing are:

Internal Marketing includes the internal management system, marketing department, and collaboration of other departments with the marketing departments.

Integrated Marketing involves the product strategy, pricing strategy, promotion strategy, and communication strategy and placing strategy.

Performance Marketing involves following activities like how to sell the product, what is brand and customer equity. Also, it considers the legal, ethical, social and environmental effects of marketing activities and programs.

The last one is Relationship Marketing that includes the relationship with customers, partners, employees and competitors.

The correct option is A.

Yorumlar
  • 0 Yorum