Marketıng Management Deneme Sınavı Sorusu #962246

Which option below is one of the limitations of a brand to consumers?


Brand imposes responsibility for maintaining consistent quality

The product price tends to go up.

Some products by their very nature do not lend themselves to branding.

Building up brand recognition and loyalty are very expensive.

The stronger the brand, the stronger its recall among the people.


Yanıt Açıklaması:

Limitations to consumers: 

  • The product price tends to go up.

  • Manufacturers, taking advantage of the popularity of their brand names, may reduce the quality

    gradually.

  • Branding may create confusion. In some cases, consumers are not able to decide which brand is

    the best in quality because all the brands in the market claim to be the best ever in quality.

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