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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #962246
Marketıng Management Deneme Sınavı Sorusu #962246
Which option below is one of the limitations of a brand to consumers?
Brand imposes responsibility for maintaining consistent quality |
The product price tends to go up. |
Some products by their very nature do not lend themselves to branding. |
Building up brand recognition and loyalty are very expensive. |
The stronger the brand, the stronger its recall among the people. |
Yanıt Açıklaması:
Limitations to consumers:
-
The product price tends to go up.
-
Manufacturers, taking advantage of the popularity of their brand names, may reduce the quality
gradually.
-
Branding may create confusion. In some cases, consumers are not able to decide which brand is
the best in quality because all the brands in the market claim to be the best ever in quality.
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