Marketıng Management Deneme Sınavı Sorusu #968595

Which marketing channel is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer?


The ownership channel

The promotions channel

The logistics channel 

The financial channel

The negotiation channel


Yanıt Açıklaması:

The logistic channel is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer.16 Commonly used intermediaries in this channel are the logistics companies such as freight forwarder, whose function is to provide logistics services.

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