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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #969983
Marketıng Management Deneme Sınavı Sorusu #969983
Franchising system like McDonald’s, Burger King and Pizza Hut in fast food industry are examples to ............?
Corporate Vertical Marketing Systems |
Horizontal Marketing System |
Multichannel Marketing System |
Administered Vertical Marketing System |
Contractual Vertical Marketing System |
Yanıt Açıklaması:
In franchise organizations, a channel member named as franchisor connects several successive stages in the production-distribution process. Examples for franchising system are Pizza Hut, Burger King, McDonald’s, Kentucky Fried Chicken in fast food industry. Therefore, the correct answer is E.
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