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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #998860
Marketıng Management Deneme Sınavı Sorusu #998860
In which of the following approaches all the marketing efforts should be considered as a ‘single entity’?
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The marketing concept |
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The holistic marketing concept |
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The product concept |
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The production concept |
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The selling concept |
Yanıt Açıklaması:
Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution. In holistic marketing approach, all the marketing efforts should be considered as a ‘single entity’.
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