Marketıng Management Deneme Sınavı Sorusu #1035718

Which of the following is a price-adjustment strategy?


Geographical pricing

By-product pricing 

 Optional-product pricing

Market-skimming pricing 

Market-penetration pricing


Yanıt Açıklaması:

Geographical pricing refers to setting different prices for consumers who are in different locations in order to cover high shipping costs. For instance, lower prices are charged for consumers who are close to oil refinery while higher prices are charged for ones who are far away. The correct answer is A.

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