Marketıng Management Deneme Sınavı Sorusu #959734

What is value pricing strategy in marketing?

Value-based pricing uses customers’ value to charge a price for a product.

Value-based pricing is a technique for setting the price of a product or service based on the economic value.

Penetration pricing is value based pricing.

It refers to offering the right combination of quality and good service at a fair price.

The value base pricing strategies are skimming and economic pricing.

Yanıt Açıklaması:

In value-based pricing, customers’ value is used to charge a price for a product. Because the strategy is customer-driven, starting point is consumer. There are two types of value-based pricing, good- value pricing and value-added pricing.

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