Marketıng Management Deneme Sınavı Sorusu #959745
What are the 6 steps in determining price?
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Here are the steps on how to set a price products: Step 1: pricing constraints and objectives are identified Step 2: Estimate demand and revenue Step 3: Estimate cost, volume, and profit relationships Step 4: Select an approximate price level Step 5: Set list or quoted price Step 6: Make special adjustments to list or quoted price |
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Price settıng process consist of six steps, Step 1: pricing constraints and objectives are identified Step 2: Determining Demand Step 3: Estimating competitors Step 4: Analyzing paneterating pricing Step 5: calculating break even price Step 6: setting the Final Price |
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Prıce setting process includes of six steps, Step 1: Selecting the Pricing Objective Step 2: estimating price level Step 3: estimating price of costs Step 4: Analyzing Competitors' Costs, Prices, and Offers Step 5: colculating costs Step 6: Selecting the Final Price |
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Pricing can be defined as a process of determining the value that is received by an organization in exchange of its products or services and these steps; Step 1: Selecting the Pricing Objective Step 2: Determining Demand Step 3: Estimating Costs Step 4: Analyzing Competitors' Costs, Prices, and Offers. Step 5: Selecting a Pricing Method Step 6: Selecting the Final Price |
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Here are the steps on how to set a price products: Step 1: pricing constraints and objectives are identified Step 2: Estimate demand and revenue Step 3: Estimate cost, volume, and profit relationships Step 4: Select an approximate price level Step 5: Set list or quoted price Step 6: Make special adjustments to list or quoted price |
In the first step, pricing constraints and objectives are identified. Constraints include costs, competition, newness, and demand for product class and brand. Objectives consist of profit, market share, and survival. The second step consists of demand estimation, sales revenue estimation, and price elasticity estimation. The third step focuses on marginal analysis, cost estimation relation to profit, and break-even analysis. In the following step, an approximate price level is selected by using demand-oriented, cost-oriented and/or competition-oriented approaches. The fifth step focuses on setting a list or a quoted price. The company decides whether to follow a flexible price or one-price policy.
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