Marketıng Management Deneme Sınavı Sorusu #959749

What are new product  of pricing strategies?


The new product  of pricing strategies are by product pricing strategie and optional product pricing strategies.

The pricing strategies change in different stages of product life cycle. Two pricing strategies can be used in the introductory stage, these are market-skimming and market-penetration

The new product  of pricing strategies based on two part pricing and bundle pricing.

Usually applied methods for new product price strategies  focuse  on captive product pricing and two-part pricing.

Here are some of the various strategies that businesses implement when setting prices on their new products and services, pricing at a premium. With premium pricing, businesses set costs higher than their competitors, economy pricing, psychology pricing and bundle Pricing.


Yanıt Açıklaması:

The pricing strategies change in different stages of product life cycle. Two pricing strategies can be used in the introductory stage, market-skimming and market-penetration. Market-skimming pricing sets high prices to skim higher revenue from the market. Prices are dropped to attract new buyers after a while. In other words, prices are decreased step by step to sell the products to new consumers. In market-penetration pricing, companies set low prices to penetrate the market as much as possible.

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