Marketıng Management Deneme Sınavı Sorusu #963986

Which of the below can be defined as “the management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction?


Supply Chain Management

Exchange

Marketing Network

Marketing Channels

Distribution Channels


Yanıt Açıklaması:

Supply chain management is mainly the broader concept including the series of companies including suppliers, customers, and logistics service providers that work together to deliver a value package of goods and services to the endcustomer. Supply chain management is an important concept in today’s business systems due to its increasing importance in connecting and managing the related parties within the overall supply chain of a company. Supply chain management is defined as “the management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction” As can be understood from the information given, the correct answer is A. The information about the other answer choices are as follows:

Exchange is the habit of achieving a desired object from someone by offering something in return.

A marketing network includes the company and its supporting stakeholders (i.e. customers, employees, suppliers, distributors, university scientists, and others) with whom it has built mutually profitable business relationships.

Marketing channels are classified into three groups as; communication channels, distribution channels and service channels

Distribution channels primarily focus on the movement of goods and services from the business to the consumers. Products and services need to be transported to the consumption points, namely to the customers. In the early stages of trade, the local markets where sellers and buyers come together and interact face-toface were existent. Such local markets are still available in various countries. However, together with the globalization, developments in logistics and supply chain systems and increasing levels of sophistication in products and services, need for intermediaries ensuring the products and the services reach the consumer at the right time, place and price that has emerged.

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