Marketıng Management Deneme Sınavı Sorusu #969833

What type of distribution is used in the example below?

'Coca-Cola is distributed through every sales center or outlet almost everyday.'


Intensive distribution 

Exclusive distribution 

Selective distribution 

Manufacturer distribution 

Intermediary distribution


Yanıt Açıklaması:

Three main levels of market coverage are intensive, selective, and exclusive distribution. Intensive distribution means placing the products or services in as many outlets as possible considering the customers buying habits and preferences. Therefore, the correct answer is A.

 

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