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Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #969910
Marketıng Management Deneme Sınavı Sorusu #969910
What kind of power is used by the manufacturer in the example below?
'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'
Expert power |
Referent power |
Legitimate power |
Reward power |
Coercive power |
Yanıt Açıklaması:
Referent power comes from manufacturer’s reputation in the market, and the distribution channel members are proud to be associated with the manufacturer and use this affiliation as a reference to obtain other sources, gain trust, show case success or get new customers. Therefore, the correct answer is B.
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