Marketıng Management Deneme Sınavı Sorusu #969961

An integration of an airline company with a travel agency or insurance company is an example for ............?

Multichannel Marketing Systems

Corporate Vertical Marketing Systems

Administered Vertical Marketing System

Contractual Vertical Marketing System

Horizontal Marketing Systems

Yanıt Açıklaması:

Corporate Vertical Marketing Systems join production and distribution functions under single ownership. In this case, the producer undertakes the functions of wholesaler or retailer. Therefore, the correct answer is B.

PAYLAŞ:

SORUNUN CEVABI: B

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