Category manager is a brand manager report to marketing personals.

A Category manager is an in-store expert in the visual merchandising.

Category manager is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across.

The Category manager acts as strategic approach to maximize value, reduce risk and effectively manage the supply of goods and/or services.

Category manager willbe the one responsible for the pricing and overall category manager is responsible for promotion of a company.