Marketıng Management Deneme Sınavı Sorusu #1074303

Which option below gives the micro external environment’s actors correctly?


Company, suppliers, marketing intermediaries, competitors, publics, and customers.

Suppliers, marketing intermediaries, competitors, publics, technologies and customers.

Suppliers, competitors, customers, buildings and workers. 

Values, judgements, lifestyles, traditions and beliefs of society. 

Company’s structure, employees, management, physical facilities, culture, and resources.


Yanıt Açıklaması:

Micro external environment includes the company, suppliers, marketing intermediaries, competitors, publics, and customers.

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